YELLOW
SHOES
Identity Consultancy & Athenaship®
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Athenaship
by Yellow Shoes
Q. What is Athenaship?
A. Leadership Identity Work for Those Who’ve Never Quite Fit the Mould
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Athenaship® is a research-informed leadership identity programme for senior and emerging leaders — particularly those from underrepresented groups, or those who’ve ever felt they don’t quite belong at the top table.
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It’s for women who are capable, experienced and credible — and who still sometimes find themselves adapting, over-preparing or questioning whether they’re “too much” or “not enough.”
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This work is not about becoming someone else to changing who you are.
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Quite the opposite.
It’s about recognising that many of the traits you’ve been taught to soften, hide or apologise for are often the very qualities that make you a strong, distinctive leader.
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When those traits are understood and owned — rather than managed — leadership feels lighter, and exciting again. More like you.
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In the News
Selected commentary and media coverage featuring Jennie Norrish and Yellow Shoes.
A journey to true inclusion in
the Scotch whisky industry
An exploration of meaningful inclusion in the Scotch whisky industry, highlighting the importance of psychological safety, identity and leadership culture in creating lasting change.
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Read the full article here
A short excerpt from The Scotsman
