YELLOW
SHOES
Identity Consultancy & Athenaship®
Yellow Shoes x Business
Beyond the idea, product, shiny packaging or smart service, what makes an organisation or brand attract and keep its fans? Both to buy its stuff or buy into its company culture? Of course it's the people. We all know it. But it's hard to create genuine people power.
For brands, we create true stories that speak to those who love them. From strategy through to final copy we know how to connect.
Within company cultures, we know how to let true diversity of thought and background shine. While values can remain at the core, you've got to let distinctiveness thrive by helping people feel content to be their true self. If you're sure of who you are and excited about that, you can see how to make a real difference and are more confident to take risks.
Options Available
Identity Strategy
From start ups to 'start agains' we work with businesses and brands to uncover or rediscover their place in the world. Yellow Shoes can then map out how to tell your distinct story in a voice people just get. We've got some tools we love for this - all rooted in humanity.
BE/YOU BE/LONG
Through our identity work at Yellow Shoes both within organisations and with individuals, we've witnessed a disconnect between supporting people to be themselves and company cultures that dictate a need for their team to subscribe to the same value set. We've come up with a process we believe can help bridge this gap.
A Space to Belong
As qualified interior designers, we believe creating a space that reflects back who you are, is one of the best ways to feel truly at home. And with the future role of the office at a crossroads, making it somewhere with purpose has never been more crucial. You'll receive a consultation, moodboard and a design to scale along with a decor sourcing guide.